Customer focus

Ragn-Sells supports thousands of customers with their waste management each year. Some customers need Ragn-Sells only occasionally, others are reliant on us 24 hours a day, all year round. To many customers, the services we provide are critical for their production process, which puts great demand on Ragn-Sells to have the skills and resources to meet customers’ needs.

Ragn-Sells’ mission is to minimize, take care of and convert waste to resources, regardless if it is traditional household waste, used oil from auto repair shops or residues from the paper- and pulp industry.

By making customers and waste deliverers aware of what type and amount of waste they handle, we can have a positive impact and challenge our customers to improve their recycling. 

Additionally, we have a dialogue with our customers regarding possible ways to re-use or recycle their residual products in order to find the more resource-efficient way. Apart from taking care of the future’s resources, Ragn-Sells is also able to handle material from other sectors, as contaminated soils, inert masses and fly and bottom ashes. 

Customer surveys are a way to ensure that Ragn-Sells delivers service which meet the customers’ expectation. These surveys can also be an important tool in the process of defining jointly activities with our customers. The majority of Ragn-Sells’ operations perform customer surveys yearly. The methods used to evaluate customer satisfaction vary throughout the Group.  


Transitioning into a circular economy- reThink 

In order to aid the transition to a circular economy, Ragn-Sells launched its new Resource Efficiency certificate, reThink, in 2019.

The initiative helps Ragn-Sells’ customers to become more energy efficient by allowing customers to map their waste management and ultimately make their waste management more efficient. Through the mapping that we do together with our customers, we get an understanding of their needs and challenges. We also share our knowledge about what opportunities there are for more future-proof solutions.

Read more about reThink in our news room


Ragn-Sells and the Sustainable Development Goals

Ragn-Sells sees a direct impact on four of the Sustainable Development Goals (SDGs) through our business model and core business: Industry, Innovation and Infrastructure (SDG 9), Responsible Consumption and Production (SDG 12), Climate Action (SDG 13) and Partnerships for the Goals (SDG 17).

This connection is made as our portfolio reduces impact on natural resource use in production and consumption, as well as assures a secure handling of hazardous waste.

In a broader perspective, Ragn-Sells’ has an impact on all 17 SDGs but in some cases indirect rather than a direct impact. For example, #Älskadestad is an unique initiative that shows that organisations that shares similar goals and visions, can contribute to a more sustainable city (SDG 7, 11, 13, 17 and 12). Ragn-Sells invests in a number of innovation companies that drive the development of cutting-edge technology to convert waste into resources. Two examples of this are techniques that enable the extraction of phosphorus from sewage sludge (Ash2Phos) and commercial salts from fly ash (Ash2Salt). These initiatives all contributes to SDG 2, 6, 9 and 13. 

Read more about #Älskadestad

Read more about the Ash2Phos-technology at

Read more about the ash2Salt at