Sharing knowledge for circular change

Ragn-Sells strives to be a thought leader and a role model in the transformation of our society towards circularity. This impacts everything from business models to continuous skills training and knowledge sharing with all our stakeholders.

04 Jun 2025

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Investing in a wider knowledge base about the benefits and opportunities of a circular economy where waste is a source of sustainable raw materials, is not just a strategic business move – it is a commitment to building a culture of innovative thinking.

Being a thought leader means making sure that we walk the talk. That includes investing in people, in competence, new thinking, and really integrating what a circular economy and a new attitude towards waste means. Both for our business and for the world.

– For us, skills training is not just about learning new jargon or checking a yearly training box for the sake of checking a box. It’s about empowering our people to be agents of change. Spokespersons for a circular future, says Cecilia Zarbell, Brand and Communications Director at Ragn-Sells Group.

During 2024, we developed a new e-learning aimed at building a common understanding for why we need a new perspective on waste. By investing in people, we want to drive the transition to a circular society by enabling the development of new insights, skills, and working methods needed in the circular economy.

"Changing the way the world sees waste, is a sizeable task. But a necessary one. For us, sharing knowledge of what is possible is part of being a thought leader in the circular economy.”

Cecilia Zarbell, Brand and Communications Director at Ragn-Sells Group

An important purpose with the e-learning is to nurture a sense of ownership and pride in the organisation where everyone knows that they contribute to something bigger than the bottom line. We are all part of a mission to redefine how we use resources and protect our planet.

But we can not change the world ourselves. For real change, we need to impact the entire value chain. That is why we also invite our customers and partners to participate in the e-learning.

– We see that when our customers grasp how our actions can create synergies in the strive towards circularity, they join us in taking ownership of our shared future. There is still time to change the way we use the world’s resources – if we do it together, says Cecilia
Zarbell.

This article was published in Ragn-Sells’ 2024 Sustainability Report, which offers insights into our sustainability efforts, progress on seven key goals, and our vision for a circular and sustainable society. Download report here

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