Business within planetary boundaries

We have entered a critical phase where several of the planet’s key boundaries have already been exceeded. The risks are growing – but so are the opportunities. By replacing virgin resource use with circular business models, companies can play a decisive role in turning the trend.

18 Aug 2026

– Circular solutions are the answer to much more than the climate challenge. They can help us get rid of harmful substances, secure freshwater, counter eutrophication, and safeguard biodiversity. Truly treating waste as our primary source of raw materials would unleash the business revolution needed to protect the planet, says Pär Larshans, Chief Sustainability Officer, Ragn-Sells Group.

The planetary boundaries model is a recognised framework used by scientists to assess the impact of human activity. It defines nine processes critical to a stable Earth system and sets boundaries for each process. Beyond those boundaries, we are no longer safe from possibly irreversible system changes which affect our ability to thrive on the planet.

"There is no time to lose. We must make circular business the norm"

Pär Larshans, Chief Sustainability Officer, Ragn-Sells Group.

In 2025, an updated assessment concluded what many had feared: The seventh boundary breach was a fact. The increasing acidity of the oceans has now gone beyond safe territory, much due to the rising levels of carbon dioxide in the atmosphere. This affects the oceans’ ability to act as a stabilising carbon sink, threatening sensitive marine ecosystems and accelerating climate change.

– Crossing a single planetary boundary can make it impossible for our children to inhabit the Earth. With seven out of nine processes out of the safe zone, there is no time to lose. We must make circular business the norm, says Pär.

Mankind’s consumption rate of more than 100 billion tonnes of raw materials every year, a staggering 93% of which is virgin, has a tremendous impact on the planetary boundaries. It is responsible for more than half of all climate emissions, threatens biodiversity, and is linked to water shortage. The good news is that just a slight increase in the share of recycled raw materials used by companies would go a long way towards mitigating the risks.

– Circular business models, where we use the resources we already have, over and over again, are the only way to conduct business within planetary boundaries. When they are designed to include detoxification, waste becomes the solution.

The Planetary Boundries

The planetary boundaries provide a framework for understanding and assessing the impact of human activities on the planet. This framework identifies nine critical processes for a stable Earth system and defines safe limits for human impact. Within these boundaries, humanity can continue to thrive, but beyond them we risk irreversible environmental change.

The framework was first proposed in 2009 by Swedish professor Johan Rockström and a group of 28 internationally renowned scientists. The most recent assessment of the planetary boundaries, presented in September 2025, shows that seven of the nine limits have already been exceeded.